General Electric Aviation Division’s Big Bet on Goliath Engines

       The above video is 6:44 long and is a promotional release of General Electric itself.

Although the above video was produced by the aviation engine giant itself, it nevertheless realistically describes the large corporation’s significant gamble on its new jet engine program.  The short film, itself, is decisively intructive about the actual process of working from a new design philosophy to a down-to-earth production program in a complex manufacturing enterprise.

One of GE’s major competitors in this aviation field, Rolls Royce, Ltd., of Great Britain, also invested heavily in a huge research and innovation program in its own aircraft engine division, which led to the famous company’s bankruptcy back in 1971.  This crisis was blamed on the huge investments made to devolop a new power plant for the U.S. Lockheed Aircraft Company, which needed the new RR engine for its L-1011 program.  The bankruptcy was considered so critical to England’s own national economy – and future – that the UK’s Conservative Majority in Parliament took over . . . and nationalized the great motor giant.

In 1990, GE’s Brian Rowe bet $2 billion on a revolutionary jet engine design that would go on to influence three decades of propulsion. The GE90’s concept, architecture and technologies allowed for extraordinary gains in the aviation industry, culminating in the new GE9X engine for the Boeing 777X.

In more than a century of building engines and powering flight, “GE Aviation has never stopped innovating.” Here’s the official corporate statement; “That’s because the corporate giant believes there is always a way to do things better. GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.”

Learn, from this video, how the GE90 influenced every engine from the last three decades. The revolutionary technologies of the GE9X will take it to the next level.

And understand “how GE is bringing the future of flight to today¹s aircraft when you subscribe to the GE Aviation Channel at GE Aviation is a world-leading provider of jet and turboprop engines, components and integrated systems for commercial, military, business and general aviation aircraft, and ship propulsion applications. GE Aviation has a global service network to support these offerings. Connect with GE Aviation Online: Visit GE Aviation’s Website: Find GE Aviation on Google +: Follow GE Aviation on Twitter: Follow GE Aviation on Instagram: Find GE Aviation on LinkedIn:

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